Social Media & Client Work
This space showcases a collection of social media campaigns and grid strategies developed by blending my formal studies in Social Media Management at Liberty University with hands-on experience in luxury hospitality and client relations.
For me, content strategy goes beyond standard curation. It’s about understanding how a high-end demographic scrolls, connects, and commits to a brand. By pairing clean visual direction—rooted in natural light, rich textures, and balanced compositions—with targeted messaging, these concepts are designed to do two things: elevate a brand’s digital aesthetic and turn casual scrollers into lifelong, loyal advocates.
Feed Design
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Social Media Marketing
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Short Form Video
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Content Creation
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Feed Design ✳︎ Social Media Marketing ✳︎ Short Form Video ✳︎ Content Creation ✳︎
Featured Projects
L’Oasis de L’Azur — The Spirit of Coastal Luxury
Digital Campaign Concept | Creative Direction, Content Strategy, Client Loyalty
I built this campaign concept for a luxury resort brand as a mock client project while studying Social Media Management at Liberty University. Wanting to push the work past standard social curation, I pulled directly from my background in luxury hospitality to design a digital space focused entirely on client relationship building and long-term loyalty. The resulting campaign explores the quiet power of resort living through a sun-drenched visual world rooted in texture, light, and timeless design.
Inspired by the effortless elegance of Mediterranean coastal life, the creative direction pairs a soft neutral palette with architectural, sculptural forms and intimate lifestyle details. By balancing editorial storytelling with product-focused imagery, the campaign captures the resort not just as a destination, but as an experience—one defined by ease, grace, and understated luxury.
Every square of the grid was intentionally curated to build a fluid, highly scannable narrative across digital platforms. By balancing aspirational lifestyle moments with elevated still-life compositions, the strategy targets a digitally driven audience to deepen emotional connection, enhance brand desirability, and turn casual followers into loyal advocates.
Dior – The Essence of Elegance
Digital Campaign Concept | Creative Direction, Photography, Content Strategy
This campaign concept for Dior was developed as a mock client project during my time studying Social Media Management at Liberty University. The project explores the quiet power of femininity through a refined, monochromatic visual world rooted in texture, light, and timeless design.
Inspired by Dior’s legacy of elegance and craftsmanship, the creative direction centers on a soft neutral palette, sculptural forms, and intimate luxury details that evoke both modern sophistication and heritage. Blending editorial storytelling with product-focused imagery, the campaign captures Dior not just as a brand, but as an experience—one defined by confidence, grace, and enduring beauty.
Each visual was intentionally curated to create a seamless narrative across digital platforms, balancing aspirational lifestyle moments with elevated still-life compositions. Designed for a digitally driven audience, this campaign aims to enhance brand desirability, deepen emotional connection, and position Dior within a contemporary, aesthetic-led landscape while remaining rooted in its iconic identity.
Erin Elizabeth Photography – Social Media Management & Content Strategy
Content Creation, Social Media Management, Brand Positioning
During my time working with Erin Elizabeth Photography, a Palm Beach-based photography brand, I managed and curated her social media presence to reflect a light, elevated, and timeless aesthetic that aligns with the Palm Beach lifestyle.
My role focused on creating a cohesive and visually compelling Instagram feed that balanced client work, lifestyle content, and behind-the-scenes moments. Through intentional content planning and storytelling, I worked to highlight the brand’s core values—capturing meaningful moments, authentic connection, and refined simplicity.
I developed content strategies that showcased a variety of sessions, including couples, portraits, and lifestyle imagery, while also emphasizing the client experience and personality behind the brand. By maintaining a consistent visual identity and incorporating engaging formats such as reels and storytelling captions, the goal was to increase engagement, strengthen brand recognition, and position Erin Elizabeth Photography as a go-to photographer in the Palm Beach market.
This project reflects my ability to blend creative direction with strategic thinking, building a social presence that not only looks cohesive, but connects with the right audience and drives meaningful growth.