My Work
My work sits at the intersection of visual storytelling, strategic design, and intentional communication. I specialize in creating content and experiences that are not only visually compelling, but purpose-driven — crafted to connect with audiences, elevate brands, and communicate meaning with clarity and heart.
Across photography, content creation, brand strategy, and social media management, I bring a thoughtful, detail-oriented approach to every project. From concept development and aesthetic planning to execution and analytics, my work is grounded in strategy, authenticity, and human connection. I’ve partnered with businesses, influencers, nonprofits, ministries, and institutions to create imagery and content that strengthens brand identity, builds trust, and leaves a lasting impression.
At the core of my portfolio is a belief that creativity is most powerful when it serves a purpose. Whether designing a cohesive feed, producing story-driven photography, or leading multi-platform content strategies, I aim to create work that is intentional, impactful, and rooted in meaning.
Social Media Internship - Palm Beach, Florida
During a three-month internship with Erin Elizabeth Co. located in Palm Beach, Florida, I oversaw luxury brand management efforts, including aesthetic planning, content design, strategic content planning, and creation. Leveraged analytics and post optimization to drive measurable growth on Instagram, increasing followers by 9.7% and total views by 26.5%, while successfully retaining and cultivating relationships with highly influential clients.
I simultaneously managed three social media accounts, creating content and developing social media strategies for yacht management teams, coffee shops, luxury salons, running clubs, photography businesses, and more. Click the link below to see some of my best reels from my social media internship.
Social Media Internship, Content Planning + Feed Design Palm Beach, Florida
During my internship with Erin Elizabeth Co., Palm Beach, I refined my skills in content planning and feed design, creating visually cohesive and intentional layouts that elevated the brand’s digital presence. By blending strategic planning, aesthetic direction, and design expertise, I crafted content that not only looked polished but also communicated purposefully and strengthened audience engagement. Click the link below to view examples of the social media feed I curated during my three-month internship.
Featured Career Experiences
Liberty University - Assistant Content Creator, 2+ years
Through my role with CASAS (Center for Academic Success) I have strengthened my skills in relationship building and collaborative leadership through consistent student interaction and cross-team collaboration. I currently manage and run two social media accounts, overseeing content creation, aesthetic direction, and strategic planning to communicate academic resources in an engaging, student-centered way.
In addition to social media strategy, I provide photography coverage for career and academic events, capturing intentional visuals that support storytelling and elevate CASAS’s digital presence. This role has refined my ability to balance strategy with creativity, while fostering meaningful connections, working within a team environment, and executing content that serves both institutional goals and student needs.
P23 Retreats - Social Media Manager, seasonal
For P23 Retreats, a nonprofit serving families navigating grief and loss, I created faith-centered social media content designed to encourage, uplift, and foster connection. My work focused on intentional content planning, visual storytelling, and thoughtful messaging that aligned with the heart of the organization and the sensitive nature of its mission.
Through a combination of strategic posts, reels, and story content, I helped communicate hope, community, and faith in a way that felt authentic and compassionate. This project strengthened my ability to create content with emotional intelligence and purpose, balancing aesthetics with empathy while ensuring each piece served the deeper mission of the organization.
This work reflects my passion for using creativity not just to inform, but to minister, support, and connect — leveraging design and storytelling to create space for healing and hope.
Beyond Pets Animal Hospital - Social Media & Marketing Manager, seasonal 2024
For Beyond Pets Animal Hospital, I led marketing, communications, and digital content strategy for two sister businesses, managing a cohesive online presence across multiple platforms. I was responsible for photography and video production, capturing on-brand visuals used across LinkedIn, Instagram, TikTok, Google, and YouTube for both accounts.
In addition to creative production, I oversaw content planning, scheduling, analytics, and audience engagement, ensuring consistency in messaging and visual identity across platforms. By leveraging performance insights and engagement data, I optimized content to strengthen brand awareness, improve reach, and drive meaningful audience connection. This role strengthened my ability to balance creative execution with data-driven strategy, while managing high-volume content across multiple platforms and brands simultaneously.
Praying For the Next Generation, seasonal 2025
For Praying for the Next Generation, I supported the organization’s mission through intentional content creation, visual storytelling, and digital communication. My work focused on creating faith-centered visuals and messaging that encouraged prayer, unity, and engagement across social platforms.
Through thoughtful content planning, design, photography, and messaging, I helped translate the heart of the ministry into accessible, shareable content that resonated with its audience. This project strengthened my ability to create content that is both aesthetically compelling and spiritually intentional, ensuring each piece aligned with the mission while fostering meaningful connection and community.
Past Projects
Explore a curated collection of our past work, where imagination meets strategy. Each project reflects our drive to deliver thoughtful, effective solutions.
Chanel Project
As part of a strategic brand analysis project, I conducted an in‑depth study of Chanel’s luxury marketing and customer experience — focusing on how high‑end brands cultivate deep emotional connections and long‑term loyalty among elite clientele. Drawing on Chanel’s heritage of exclusivity, personalized service, and high‑touch relationship‑building, I designed a conceptual customer loyalty program tailored to the luxury market. The program emphasized tiered, invitation‑only membership, elevated experiential rewards, personalized engagement, and omnichannel touchpoints that reinforce brand prestige without relying on traditional point‑based incentives — aligning with luxury‑centric loyalty best practices that prioritize exclusivity, identity, and bespoke experiences over discounts. This project strengthened my skills in luxury brand strategy, customer experience design, and strategic loyalty planning, demonstrating how intentional, experience‑driven programs can deepen brand affinity and drive long‑term engagement.
Rebrand Project
As part of a collaborative creative team, I helped design a luxury rebrand of Buc‑ee’s, transforming the iconic roadside convenience concept into a refined, elevated visual identity tailored for a premium Atlanta experience. Drawing on Buc‑ee’s rich cultural recognition and playful aesthetic, we reimagined the brand’s look and feel through strategic aesthetic direction, curated typography, sophisticated color systems, and intentional content frameworks. Our approach honored Buc‑ee’s beloved heritage while positioning it for a more upscale, experience‑driven market — balancing familiarity with fresh design sensibilities. This project strengthened my expertise in brand strategy, cohesive visual storytelling, and luxury design execution, culminating in a rebrand that feels both iconic and elevated.
Vocation Project
My creative vocation is grounded in using visual storytelling and design to serve others, build connection, and celebrate the human experience. I believe creativity can be a powerful force for joy, dignity, and meaningful impact — especially when paired with compassion and purpose.
One of my most meaningful projects was with Blue Skies Ministries, where I had the privilege of serving children and families affected by cancer through personalized photoshoots. I planned, designed, and executed customized portrait experiences that honored each child’s unique spirit and brought moments of joy into difficult seasons. Through intentional aesthetics, thoughtful storytelling, and relational engagement, I created visuals that reflect hope, beauty, and celebration.
This work represents the heart of my creative approach — where strategic design meets empathy, and artistry supports community. It strengthened my skills in photography, visual narrative, content planning, and human-centered design, and reminded me that the work I’m most called to do is the work that makes people feel seen, valued, and celebrated.
Fashion Concept
For my Fashion Merchandising class, I conceptualized and designed an entire boutique from the ground up, showcasing a fully realized fashion brand created entirely from my own original designs. I developed a cohesive brand identity, aesthetic direction, and visual merchandising plan, including curated color palettes, product layouts, and styled collections that reflect the boutique’s unique voice.
This project integrated design, branding, and merchandising strategy, demonstrating my ability to merge creativity with business insight. From sketching original garments to planning the boutique experience, I crafted a polished, professional presentation that communicates a clear, market-ready fashion concept. Through this work, I strengthened my skills in fashion design, visual storytelling, brand development, and boutique curation, delivering a fully immersive and cohesive brand experience.
Photography Experience
With 8+ years of professional photography experience, I specialize in creating intentional, story-driven imagery that captures authenticity, emotion, and connection. My work spans brand photography, portraits, events, and editorial-style content, with a strong emphasis on visual storytelling that aligns with each client’s identity and purpose.
I have photographed for businesses, nonprofits, ministries, and events, producing high-quality imagery used across websites, social media, marketing campaigns, and digital platforms. From concept development and creative direction to shooting and post-production, I manage the full photography process with both artistic vision and strategic intention.
My approach blends technical excellence with relational awareness, allowing subjects to feel comfortable, seen, and confident in front of the camera. Whether capturing professional brand visuals or meaningful life moments, I aim to create imagery that goes beyond aesthetics — visuals that communicate story, elevate brand presence, and leave a lasting impression.
